Brand Identity
The Challenge
Rebrand a company to create a wordmark incorporating a creative use of typography within a concept based design that communicated a unique selling point representing the brand.
The Solution
A complete rebrand was done which focused on the college students. This then created the unique selling point of the 7/7 tuition scholarship rewards program where every 7th day of the month, 7% of sales goes into a fund for local students. This is represented in the letter ‘S’ of the wordmark. The name was updated to be more contemporary to fit the new college student target audience.